The Packaging Blog | BGR

A New President and  'Customer-First' Strategy

Written by AJ Backscheider | Apr 27, 2023 7:31:01 PM

A NEW PRESIDENT AND 'CUSTOMER-FIRST' STRATEGY

BGR Co-Founders Become Board Co-Chairmen, and introduce Phil Schneider - Executive Background with 20 Years at Cintas Corp. - as President. 

WHAT'S NEW

After 50 years, BGR's co-founders, Dean and Allen Backscheider, transition from Co-President to Co-Chairmen of the Board where they will continue to play an active role in serving key customers and key initiatives.

  • The board’s first act has been to hire Phil Schneider as the new President. Schneider brings with him 10 years of experience working with family businesses of similar sizes and over 20 years of executive experience with Cintas Corp. 

 

WHY IT MATTERS

As the incoming President, Phil Schneider is continuing BGR's philosophy of prioritizing the customer by introducing a 'Customer First' Strategy that Helping Customers “Take Back Control”.

 

THE STRATEGY IN PHIL'S OWN WORDS

  • “It’s time to put customers back in control. We are listening to customers in every market and, frankly, they spend far too much time and resources reacting to an out-of-control supply chain—inventory shortages, price hikes, labor challenges, new post-Covid demands—and this on top of the typical initiatives in sustainability and business performance overall.”  
  • “We remind customers all the time, 'It’s hard to drive improvements in your supply chain when you aren’t in control of it.’ That’s why everything we are doing at BGR is aimed at putting our customers in the driver’s seat where they can 'Take Back Control.’”
  • “ ‘Take Back Control’ is not just a Marketing phrase. It is the prevailing need in the industry, the BGR difference and precisely how BGR will continue their 50-year legacy of putting customers first.” 

 

INITIATIVES SUPPORTING THE
CUSTOMER-FIRST STRATEGY INCLUDE 

  • Investment in supply chain metrics & insights  

  • Equipment systems & automation

  • Business process automation  

  • Automated inventory management systems that drive more control to the customer’s packaging supply chain

 

TWO KEY LEADERSHIP HIRES

  • BGR's first Chief Customer Officer, Jeff Dickson.
  • BGR’s New VP of Supply Chain Tom Metz. 

 

WHAT THEY'RE SAYING

The final word goes to one of the new Co-Chairmen, Allen Backscheider:

"I feel like we've just got started. The customer-first mindset helped us grow from selling a couple of boxes of tape in a basement, to serving customers around the globe. I’ve never been more confident that Phil is the right person to build on this momentum.” 

— Allen Backscheider, Co-Chairmen BGR

 

GO DEEPER

Read the official press release to gain more insights into BGR's new direction and the strategic vision for empowering customers.